At Cannes Lions 2025, the spotlight shifted from AI hype to human insight, marking a pivotal moment for marketing grounded in ethics, clarity, and creative truth. Award-winning campaigns proved that technology doesn’t replace taste—it scales it—and that strategy still starts with people. Neural Partners’ recap, written by Human Three, explores how the industry finally caught up to what we've believed all along: AI should ride shotgun, but humans still need to drive.