From Attention Economy to Intention Economy.
AI agents are becoming the primary discovery layer between consumers and businesses. They research, compare, and recommend — increasingly, they purchase. The businesses visible to agents win consideration. The rest don't exist. This is the shift from Attention Economy to Intention Economy, and it's happening now.
The gatekeepers have changed. Has your infrastructure?
The market shift
Agent-ready infrastructure
The technical rails
Google's organic traffic dropped 600 million visits in 12 months. Zero-click searches — where AI answers queries directly — now approach 70%. The traffic that used to flow to your website increasingly never leaves the AI interface. The Attention Economy is collapsing in real time.
Half of consumers now use AI when searching the internet. What starts as "help me research" increasingly becomes "find and buy the best option." AI agents don't browse — they query structured data, compare specifications, and execute on behalf of humans. The shopping journey is being compressed and handed off.
The current web was built for human eyes — visual design, persuasive copy, beautiful photography. AI agents can't parse any of it. They need structured data, typed attributes, real-time APIs. Most businesses have invested everything in human experience and nothing in agent accessibility. To a growing share of commerce, they don't exist.
ChatGPT, Perplexity, Gemini, Claude — each becoming a primary discovery interface. When an agent recommends options to a consumer, it's pulling from businesses with queryable data. If you're not structured for agent access, you're not in the consideration set. The agents are becoming gatekeepers.
Product data structured for AI comprehension. Schema markup, semantic relationships, and attribute hierarchies that agents can reason about — not just index.
Programmatic access to inventory, pricing, and availability. AI shopping agents can query your catalog and get current, accurate answers instantly.
Proof systems that establish trust with AI agents. Verified reviews, authenticated inventory, traceable product provenance — the signals agents use to recommend.
MCP-ready now, designed for ACP and A2A as those protocols mature. Infrastructure that stays current as agentic commerce standards evolve.
Beautiful interfaces that guide humans toward purchase. The agent layer is invisible — customers see a premium shopping experience, not backend infrastructure.
Natural language interfaces for product discovery. Chat-based shopping experiences powered by your structured product data.
Same product data, same availability, same experience — whether the customer found you through an AI agent, search, or direct visit.
Speed matters for both audiences. AI agents timeout on slow responses. Humans abandon slow pages. We build fast.
Most businesses aren't ready for agentic commerce. Building now means you're discoverable when AI shopping becomes mainstream — not scrambling to catch up.
AI agents learn which sources are reliable. Being consistently accurate and accessible builds trust over time. Early infrastructure investment compounds.
The structured data that serves AI agents also powers better search, smarter recommendations, and faster page loads for human customers.
Agentic commerce protocols are evolving. We build on open standards so your infrastructure adapts as the landscape matures.
The infrastructure of commerce is being rebuilt around AI agents. The protocols are consolidating. The platforms are launching. ChatGPT's Instant Checkout went live in September 2025 — 700 million weekly users can now purchase without leaving the conversation.
Early movers in agent accessibility gain compounding advantages: agent trust, discovery visibility, protocol compliance. Late movers face rebuilding infrastructure while competitors have already established position.
This isn't a five-year horizon. The shift is measurable now. AI agent traffic to retail grew 1200% in the first eight months of 2025. The question isn't whether this affects your business — it's whether you're visible when it does. Talk to us about positioning your infrastructure ahead of this curve.