LIGHTING SHOWROOMS

The Modern Standard for Lighting Showroom Commerce

Your showroom is where the decision happens. Your digital infrastructure is what gets them there.

In a $9.5 billion market where 82% of sales still happen in person, the gap between your showroom experience and your digital presence is costing you. Customers need to see the glow, and imagine the fixture in their space — but first they need to find you. And the way people find products is fundamentally changing.

We replace legacy technology with infrastructure that makes your complex product data findable by AI agents and irresistible to human buyers. Neural Showrooms is purpose-built for the consultative, multi-brand world of decorative lighting.

The Infrastructure Shift

Data You Can Finally Stand Behind

Stop treating product data as a necessary evil. Our AI-driven ingestion normalizes fragmented manufacturer catalogs — specs, certifications, finishes, pricing — into one real-time intelligence layer. Your digital inventory becomes as accurate as your showroom floor.

Be Found Everywhere

Today's customers use AI agents to research, compare, and narrow options before they ever call or visit. We structure your inventory so these agents can accurately recommend your showroom. In an era where zero-click searches approach 70%, being the source the AI trusts is everything.

Elevate the Consultative Sale

By automating the data chaos, your staff focuses on what machines can't replicate — the aesthetic discovery, the lighting design consultation, the relationship with the contractor who specifies your fixtures for every project. Tier 3 experiential sales become your competitive moat.

Semantic Intelligence, Not Keywords

Move beyond basic search. When a designer searches for "something warm and modern for an open-concept kitchen," our vector search understands intent — surfacing the right products instantly, not forcing them to know your catalog structure.

A Partnership, Not a Platform

You're not buying a tool and figuring it out yourself. Three founders with 45+ years combined experience. Direct access to the architects building your infrastructure. No rotating account teams. Your technology scales with your ambition because we're invested in your success.

The Lighting Data Problem

A single fixture can have 50+ attributes. Across 200+ brands.
In-stock. Made to order. Customization available. Limited availability. These are the problems we solve.

UL certifications. Wattage. Color temperature. Finish codes. Chain lengths. Dimmer compatibility. Installation requirements. Multiply that by 200 brands — each with their own catalog format, pricing structure, and update schedule — and you understand why your customers struggle to shop online.

The problem isn't your products. It's your infrastructure.

Legacy showroom platforms refresh data weekly. Use technology from 2008. Can't expose your inventory to the AI agents increasingly mediating how customers find lighting. When a designer asks ChatGPT to find "a dimmable brass pendant under $1,500 with a 36-inch maximum drop," your inventory should be in that conversation. Neural Core makes that possible.

If your data isn't structured, normalized, and real-time — you're invisible.

Brands We Support

Kichler

Hinkley

Crystorama

Progress

Hunter Fan

Fanimation

Lutron

Tech Lighting

Currey & Company

Schonbek

Quoizel

Savoy House

Don't see a brand? Reach out - we either have it or can get it.
Ask a founder →

What We Build

Agent-Ready Showroom Websites

Beautiful, high-converting websites built specifically for lighting showrooms. But beneath the inspiration — product catalogs with proper schema markup, technical specifications structured for AI parsing, room applications that help both humans and agents understand your inventory. Appointment scheduling and showroom features that drive foot traffic.

Automated Data Ingestion

Turn messy manufacturer catalogs into clean, actionable, agent-ready product feeds — automatically. Real-time sync, not weekly updates. Your staff stops being data entry clerks. Your inventory becomes findable.

Foot Traffic Campaigns

Google Ads, Meta, programmatic — all designed for showroom visits, not website conversions. Local targeting that reaches homeowners, designers, and contractors in your market. Attribution that connects digital spend to people walking through your doors.

Trade Program Marketing

Interior designers and contractors drive significant revenue for most showrooms. Dedicated trade landing pages, LinkedIn campaigns for professional networking, content marketing that positions your showroom as the go-to resource. Build relationships that generate repeat specifications.

Email & SMS Marketing

New collection announcements, trade professional programs, showroom event invitations. Automated sequences that keep customers and partners engaged. Personalized recommendations based on past interest and purchase behavior.

Analytics That Connect Digital to Physical

Showroom visits attributed to campaigns. Appointment bookings tracked. Phone calls and direction requests measured. Trade vs. retail customer insights. Clear ROI on every dollar spent — not vanity metrics, but proof that marketing drives sales.

All services powered by Neural Core — the same infrastructure we're building for the agentic commerce economy.

Why Lighting Showrooms Choose Us

We Understand Lighting Retail

The consultative sale. The trade relationship. The data complexity of carrying 200 brands. The contractor who needs specs at 6 AM. The designer who wants inspiration, not SKU numbers. We built for this specific world.

The Data Problem Is Our Specialty

47 attributes per fixture. 200 brands. Zero industry standardization. This is the mess we solve. Anyone can build a pretty website. We build the infrastructure that makes your complex inventory findable — by humans and agents.

Modern Technology, Finally

Real-time data sync, not weekly updates. Semantic search, not keyword matching. API-first architecture, not custom development for every integration. Agent-ready protocols, not 2008-era jQuery. The technology your showroom should have had five years ago.

Results You Can Measure

45% average increase in showroom visits. 4x marketing ROI. 70% more trade professional leads. These aren't projections — they're what happens when you combine the right infrastructure with the right strategy.

The Shift Is Already Here

The way your customers find you is changing. Most showrooms are invisible to it.

Google's organic traffic dropped 600 million visits in 12 months. Zero-click searches — where AI answers the query directly — now represent nearly 70% of searches. The trillion-dollar marketing industry spent years obsessing over cookie deprecation while the consumer itself was transforming.

This isn't about a better website. It's about filling the Infrastructure Void.

Your current platform was built for the Attention Economy — competing for human eyeballs, hoping they click through. We build for the Intention Economy — where AI agents execute on behalf of consumers, querying structured data rather than browsing visual websites.

The showrooms that thrive will be the ones visible to both audiences: the human who wants to be inspired, and the agent acting on their behalf.

Talk to a Founder

Common Questions

Why do lighting showrooms need specialized infrastructure?

Lighting fixtures require in-person experience — customers need to see how they cast light, test dimming, understand scale. But before they visit, they research online. If your product data isn't structured, normalized, and agent-accessible, you're invisible during the research phase. Generic e-commerce platforms weren't built for this complexity. Why physical showrooms win →

What's wrong with my lighting marketing platform?

Most lighting showroom platforms are perfectly fine and have been providing data-first systems for years. Our approach is different. We build the infrastructure that makes your complex inventory findable — by humans and agents. We built from scratch with modern protocols like the Agentic Commerce Protocol (ACP), Model Context Protocol (MCP), and Semantic Search.

What is an "Agentic Consumer"?

A shopper who uses AI (ChatGPT, Perplexity, Gemini) to research, compare, and narrow options. Instead of browsing websites, they ask an agent to find products meeting specific criteria. The agent queries structured data, compares options, and recommends where to buy. If your inventory isn't structured for agents, you don't exist in that conversation. Learn more about the agentic consumer →

How does "zero-click" affect my showroom?

When AI answers a query directly in search results, click-through rates drop nearly 50%. The traffic that used to flow to your website increasingly stays on the AI interface. The solution: be the source the AI trusts. Structured data, verified information, agent-accessible inventory. We build the infrastructure that makes you the answer, not just a result.

How do you attract designers and contractors?

Targeted campaigns for trade professionals. Dedicated trade program pages. LinkedIn presence. Content that positions you as a resource, not just a vendor. Trade relationships drive repeat business for years — we help you attract them and keep them.

How do you measure success?

Full-journey attribution: digital touchpoint to showroom visit to sale. Appointments booked, phone calls made, direction requests. Trade leads vs. retail traffic. Campaign ROI that connects spend to revenue. No vanity metrics — proof that marketing drives sales.