Technology

Scaled Creative & Content

Content that works for eyeballs and algorithms.

The content your audience sees isn't the content AI agents parse. We produce bimodal content—optimized for human engagement and machine comprehension simultaneously.

Beautiful pages for people. Structured data for agents. Same message, dual delivery.

The Bimodal Content Problem

Two Audiences. Different Languages.

Your content has two audiences now: humans who browse and agents who query. They consume information completely differently. Optimizing for one often degrades experience for the other.

Most content strategies still optimize exclusively for human eyeballs. That's leaving half your audience—the increasingly influential half—unable to understand or recommend you.

Human Experience

  • Visual hierarchy and design
  • Emotional storytelling
  • Brand voice and personality
  • Images and video
  • Progressive disclosure
  • Conversion optimization

Agent Experience

  • Structured data and schema
  • Factual specifications
  • Semantic markup
  • Machine-readable formats
  • Complete information upfront
  • API accessibility

The solution isn't choosing between them. It's producing content that serves both simultaneously.

What We Produce

Bimodal Landing Pages

Pages designed for human conversion with embedded structured data, schema markup, and machine-readable product information.

Product Content Systems

Comprehensive product information architecture that serves e-commerce displays and AI agent queries from a single source of truth.

FAQ & Knowledge Bases

Structured Q&A content optimized for featured snippets, voice search, and AI assistant citation.

Schema Implementation

Comprehensive JSON-LD and schema.org implementation that makes your content machine-comprehensible across all major AI systems.

Content Variation Systems

Scalable content templates that maintain brand voice while enabling personalization and A/B testing across channels.

Agent-Ready Documentation

Technical documentation, specifications, and policy content structured for both human readers and AI agent consumption.

From Brief to Bimodal

01

Content Audit

We analyze your existing content, identify gaps in machine-readability, and map your competitive landscape for both human and agent discoverability.

02

Architecture Design

We design content structures that serve both audiences—visual hierarchy for humans, semantic markup for agents—without compromise.

03

Bimodal Production

Content created with dual optimization: compelling copy and design for people, structured data and schema for machines. Same truth, two formats.

04

Validation & Iteration

We test content performance across both dimensions—conversion metrics for humans, retrieval accuracy for agents—and continuously optimize.

Common Questions

What's the difference between human content and agent content?
Human content optimizes for emotional response, visual engagement, and brand perception. Agent content optimizes for structured data, semantic clarity, and machine parseability. You need both.
Can AI generate content that works for both?
Partially. AI excels at structured content and variations. Human creativity still drives emotional resonance and brand voice. We orchestrate both for bimodal output.
How does this change SEO strategy?
Traditional SEO optimizes for search engines. Bimodal content optimizes for search engines, AI assistants, and human readers simultaneously. Different audiences, different requirements, unified strategy.
What content types benefit most from bimodal production?
Product descriptions, service pages, FAQs, and educational content. Anywhere users (or agents) are seeking information to make decisions.

Ready to speak both languages?

Two audiences. One source of truth.

Let's talk