The channel you own.
Email. SMS. Lifecycle. Loyalty. AI-scaled creative. All in one voice, all reading the same customer.
- Klaviyo
- Braze
- Customer.io
- Iterable
- Segment
The reality
Personalization fails when channels don't talk to each other.
- 01
The same customer gets four different brands.
Email speaks one tone, SMS speaks another, the ad they just saw says something else entirely, and the loyalty program never mentions any of it. From the customer's seat, it's not a brand — it's a collection of vendors using the same logo.
- 02
"Personalized" usually means "templated".
Inserting a first name into a subject line isn't personalization. Real 1:1 needs creative variation at scale, behavioral triggers, and a CDP that actually merges identities — not three disconnected tools each thinking they own the customer.
- 03
Retention is an afterthought.
Acquisition gets the budget; retention gets the leftover. Win-back is a quarterly project; loyalty is a punch-card. Meanwhile your best customers are quietly slipping into a competitor's lifecycle program because nobody built one for them.
- 04
Creative production can't keep up with the matrix.
Four segments × six lifecycle stages × three channels × two regions equals more variants than any creative team can produce on a normal calendar. So personalization gets dialed back to what's producible — and the customer feels the generic version.
What we run
What ships, grouped by job.
Messaging, retention, creative, and infrastructure run as one engagement — not four vendors invoiced separately.
Lifecycle email & SMS
Lifecycle journey design, triggered & behavioral campaigns, list health and deliverability discipline, and A/B + multivariate testing — all running against revenue per recipient, not open-rate vanity.
Customer retention programs
Loyalty & rewards strategy, win-back & re-engagement flows, post-purchase optimization, and subscription / replenishment programs — designed to extend the relationship instead of treating every order as a one-off.
AI-scaled creative
Dynamic content generation, copy variation at scale, and brand-safe AI guardrails — so the segment-by-stage-by-channel matrix actually gets produced without sanding the brand voice off.
Connected infrastructure
ESP & CDP integration, ecommerce data sync (Shopify, WooCommerce, custom), Neural Showroom connectivity, and unified reporting in Neural Core — one customer record powering every campaign and every channel.
What's included
Everything that ships with Email & SMS Marketing.
A connected personalization program for brands that want one team owning lifecycle, retention, creative, and infrastructure — not four siloed tools each running their own playbook.
- Email lifecycle journey design
- Welcome, nurture, browse-abandon, cart-abandon, post-purchase, win-back, loyalty — designed as one connected flow, not stitched-together one-offs.
- SMS program design & execution
- Opt-in flows, transactional triggers, promotional cadence, and compliance management — channel-native, not "email forwarded to a phone."
- Triggered & behavioral campaigns
- Real-time triggers off product views, cart events, support tickets, custom signals — the right message at the right moment, scoped to what the customer actually did.
- List health & deliverability
- Sender reputation monitored, lists hygiened on cadence, authentication (SPF, DKIM, DMARC, BIMI) wired correctly — so the inbox keeps trusting you.
- A/B and multivariate testing
- Subject lines, copy, creative, send time, audiences — tested with controls and clean reads, with a documented learning ledger that compounds each month.
- Audience segmentation
- Segments built from CRM, purchase history, engagement, predicted LTV — refreshed on cadence and exposed cleanly to every channel using them.
- Loyalty & rewards strategy
- Mechanics, tiers, comms, and reporting — designed around behaviors that actually drive LTV, not points programs that nobody redeems.
- Win-back & re-engagement flows
- Lapsed customer windows defined and addressed deliberately, with creative, offers, and cadence tuned to where the cohort actually responds — not generic "we miss you" templates.
- Post-purchase optimization
- Transactional comms, cross-sell, review-collection, and onboarding sequences shaped to the second purchase and beyond — where retention economics actually live.
- Subscription & replenishment programs
- Subscribe-and-save mechanics, replenishment reminders, churn prediction, and save-flows — for brands where recurring revenue is a real lever, not a future ambition.
- Dynamic content generation
- AI-generated variants tuned to segment, stage, and channel — with prompts, models, and review steps documented so the same input always produces brand-aligned output.
- Copy variation at scale
- Headlines, hooks, body, CTAs — multiplied across the segment / channel matrix without sliding into "all our emails started sounding the same."
- Brand-safe AI guardrails
- Voice guides, do/don't pairs, review thresholds, and approval gates built into the workflow — so the speed of generation doesn't outrun the discipline of brand.
- ESP & CDP integration
- Klaviyo, Braze, Customer.io, Segment, mParticle, Rudderstack — configured cleanly, with identity resolution, event schemas, and consent honored end-to-end.
- Ecommerce data sync
- Shopify, WooCommerce, BigCommerce, custom — product, order, customer, and behavioral data flowing reliably to the personalization layer with the right fields and the right freshness.
- Neural Showroom connectivity
- For Neural Core / Neural Showrooms accounts: native customer, order, engagement, and consent data piped to the campaign layer — no integration scope, no glue code.
- Unified reporting in Neural Core
- One dashboard for the whole personalization program — email, SMS, loyalty, lifecycle, retention — with the metrics that matter (CAC, LTV, retention, revenue per recipient) up top.
- Weekly performance dashboards
- A clean weekly read — what's compounding, what's stalled, what changed, what's queued — with the cohort view next to the campaign view.
How we run it
Test, learn, compound.
- 01
Clean up
Identity, events, consent.
- 02
Build
Flows, segments, triggers.
- 03
Launch & test
Subject, copy, send time.
- 04
Optimize & report
Revenue per recipient, weekly.