Agent payment rails, explained
Updated
A website that's never finished.
Routine updates handled. Uptime watched. SEO checked. Urgent fixes prioritized.
- Shopify
- WordPress
- Webflow
The reality
Most sites slowly rot, and nobody notices until it costs you.
- 01
Updates pile up until they're a project.
A copy change here, a banner refresh there, a new product page. Each one tiny. Together, they're a quarter of work you keep punting on — until your site no longer reflects what your business actually sells today.
- 02
Search engines forget you when you stop telling them.
Pages move. Sitemaps go stale. Google and Bing slowly drift on what's actually on your site, what changed, and what to surface. Visibility erodes invisibly — no error, no alert, just a slow leak in organic traffic.
- 03
You find out the site is down from a customer.
No monitoring. No alerting. No escalation path. The first signal that something's broken is a screenshot in your inbox or a complaint on social — by which point you've already lost the sale and some of the trust.
- 04
Agency retainers price you out, in-house leaves you stretched.
Traditional agency retainers price routine maintenance like a strategy project. Hiring in-house means one more role to manage. Most businesses live in the gap between the two — and the site pays for it.
What we run
Five things that happen every month, without you asking.
The high-priority work that keeps your site healthy — already covered, already running, already on the calendar.
Routine site updates on request
Copy edits, image swaps, new pages, layout tweaks — three to five updates per month included. Submit through your dashboard, see changes shipped without a project quote, a kickoff call, or a separate scope.
Sitemap submission & reindexing
Sitemaps stay current. New pages, removed pages, and changed URLs get submitted to Google and Bing on a schedule — so search engines see what's actually on your site, not last quarter's snapshot.
Uptime monitoring & issue escalation
Your site is watched continuously. When something breaks — a page errors, a service goes down, a critical path stops working — it's flagged immediately and routed through to be fixed, not buried in a queue.
Monthly site health & performance report
A clear monthly report on what shipped, what's healthy, what needs attention. Performance scores, broken links, SEO checks, uptime history — surfaced in one place so you always know where the site stands.
Priority support queue for urgent fixes
When something needs to move fast — a campaign typo, a broken form, a checkout glitch — your tickets jump the queue. Urgent issues are picked up and resolved on hours, not days.
What's included
Everything that ships with Website Management.
A complete maintenance surface for your site — not just the headline items above. Included in the monthly retainer, no per-task billing, no add-on tier required.
- Routine content updates
- Copy edits, image swaps, page revisions, layout tweaks — submitted and shipped without a project quote.
- Sitemap generation & submission
- Live sitemaps regenerated on changes and submitted to Google and Bing — so search engines see your current site, not your old one.
- Search console monitoring & reindex requests
- Search console checked regularly for indexing issues, crawl errors, and coverage gaps — with reindex requests submitted as new content goes live.
- Uptime monitoring with issue escalation
- Continuous uptime checks across pages and critical paths. When something breaks, it's flagged and escalated immediately — not surfaced in a weekly digest.
- Plugin & dependency updates
- For sites with managed dependencies (WordPress, Shopify apps, integrations), updates land on a controlled cadence with rollback if something misbehaves.
- Broken link detection & alerting
- Internal and outbound links scanned regularly. When something breaks, you see it in the next report — and the urgent ones get fixed before they're surfaced to a customer.
- On-page SEO checks
- Titles, meta descriptions, headers, and basic on-page structure audited — with fixes suggested or made directly when they fall inside routine update scope.
- Monthly site health report
- One clean report each month — what shipped, what's healthy, what's worth attention. Performance scores, uptime history, SEO checks, broken-link counts — all in one place.
- Image optimization & compression
- New images get compressed and resized to the right delivery format before they go live, so page weight doesn't quietly creep up over time.
- Form & integration testing
- Contact forms, quote requests, chat widgets, and key integrations are checked regularly to make sure they're still routing leads to the right place.
- Redirect management
- 301s set up for outdated URLs, retired campaigns, and renamed pages — so old links and bookmarks keep landing somewhere useful instead of a 404.
- Priority support ticket queue
- A dedicated queue for urgent fixes — campaign typos, broken checkout, anything customer-facing — picked up and resolved on hours, not days.
How we run it
Test, learn, compound.
- 01
Watch
Uptime, links, forms.
- 02
Update
Content, plugins, images.
- 03
Reindex
Sitemaps and search console.
- 04
Report
What shipped, what is healthy.
From Resources
