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Neural Labs · Performance Marketing
Paid advertising and 1:1 marketing in one program, plus the cross-channel layer that ties them together: unified messaging, cross-channel attribution and one calendar. One team, one reportable number.
The work
Paid advertising and 1:1 marketing are included. These four are the orchestration layer on top, which turns them into one compounding program instead of two good services running in parallel lanes.
Attribution
One model across paid, organic, email, SMS and onsite, read from one dashboard — so decisions follow real contribution to revenue, not whatever each platform claimed.
Messaging
The hook in the ad, the line on the landing page, the welcome email and the SMS, coordinated across paid, owned and earned. Reach compounds when the messaging does.
Calendar
Paid launches, email sends, social moments and influencer drops in one place, so collisions show up before they happen and moments compound instead of cancelling.
Sequencing
Someone who saw the ad gets a different first email; someone who opened it and did not buy sees different retargeting. Audience state flows across the stack.
The method
Trust the number first.
Off before it becomes a habit.
Budget to what is working.
One variable at a time.
The rest of the lab
The other three seats. One team wearing a different hat on your account.
Creative
Brand, campaigns and creative — the work only a human audience responds to.
Strategy
Strategy, AI adoption and enablement by the sprint. You keep execution.
Growth
Audience, offer, acquisition and retention. More of the right customers, fewer of the wrong ones.
Get an honest read before the budget gets committed.