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Neural Labs · Performance Marketing

Every channel. One team. The same number

Paid advertising and 1:1 marketing in one program, plus the cross-channel layer that ties them together: unified messaging, cross-channel attribution and one calendar. One team, one reportable number.

The work

What the media seat runs.

Paid advertising and 1:1 marketing are included. These four are the orchestration layer on top, which turns them into one compounding program instead of two good services running in parallel lanes.

  • Attribution

    Credit where it was earned

    One model across paid, organic, email, SMS and onsite, read from one dashboard — so decisions follow real contribution to revenue, not whatever each platform claimed.

  • Messaging

    One brand instead of five

    The hook in the ad, the line on the landing page, the welcome email and the SMS, coordinated across paid, owned and earned. Reach compounds when the messaging does.

  • Calendar

    One calendar for the program

    Paid launches, email sends, social moments and influencer drops in one place, so collisions show up before they happen and moments compound instead of cancelling.

  • Sequencing

    Each message informed by the last

    Someone who saw the ad gets a different first email; someone who opened it and did not buy sees different retargeting. Audience state flows across the stack.

How the media seat runs.

A weekly read, a monthly review and a quarterly reset, with async channels for the day-to-day. The rhythm is built around momentum, not meetings.

How we work
  1. The first weeks

    Channel mix, journey map and attribution set up

  2. Weekly

    A performance read across every channel

  3. Monthly

    A cross-channel review against the same number

  4. Quarterly

    The channel mix re-baselined against actual results

The method

Four cycles, one week each.

  1. Measure

    Trust the number first.

  2. Cut

    Off before it becomes a habit.

  3. Concentrate

    Budget to what is working.

  4. Test

    One variable at a time.

Start with a conversation.

Get an honest read before the budget gets committed.