We manage spend like it's ours.
Google, Meta, and beyond. Built to perform from launch — not just look good in a pitch deck.
- Google Search
- Performance Max
- Meta
- Display
- Remarketing
The reality
Most paid programs look busy and spend inefficiently.
- 01
"Impressions" got reported. Revenue didn't.
Decks full of impressions, reach, CPM, frequency — with CAC and ROAS buried four slides deep or missing entirely. If the metric on page one isn't the one that pays the bills, the program is being managed for the deck, not the business.
- 02
Tracking is broken and nobody knows it.
Pixels misfire. Conversions double-count. Server-side tags never got wired. The platform tells you ROAS is 4x; the bank account says otherwise. Half the spend is being optimized against numbers that aren't true.
- 03
Creative gets tested in a vacuum.
A new hook, a new image, a new headline — tested without a control, without a clean read, without the volume to tell signal from noise. Months go by and nobody can say what's actually working.
- 04
The landing page wasn't part of the plan.
Ads point to a homepage. Or a generic category page. Or a page that loads slowly on mobile. The ad team blames the site; the site team blames the targeting. Spend leaks out of the funnel between the click and the form.
What we run
Five things you'll see in the first month.
The work that moves the number that matters — from launch, every week, against your real CAC and ROAS.
Google, Meta & display management
Search, Performance Max, Meta (Facebook + Instagram), display, and remarketing — managed as one program, not five disconnected accounts each chasing their own metric.
Audience targeting & creative testing
Segmentation built from your real customer data, not the platform's defaults. Creative tested with controls, clean reads, and enough volume to actually call a winner.
Bid strategy & budget pacing
Bid strategies tuned to the goal — not whatever the platform suggested at launch. Pacing managed daily so spend hits the month evenly instead of front-loading or burning out by week three.
Pixel setup & conversion tracking
Pixels, tags, server-side events, conversion APIs — wired correctly, validated against your CRM and store-of-record. The reporting is true, or we won't ship it.
Real CAC & ROAS reporting
Weekly dashboards that lead with the numbers that matter — CAC by channel, ROAS by campaign, contribution to revenue — not vanity metrics that look great until somebody asks where the dollars went.
What's included
Everything that ships with Paid Advertising.
A complete paid program for brands that want one team owning spend, creative, tracking, and reporting — not a contractor running ads inside a black box.
- Campaign strategy & account structure setup
- A real account architecture — campaigns, ad groups, audiences, exclusions — built around your business model, not a recycled template from another client.
- Google Search & Performance Max campaigns
- Brand, non-brand, competitor, and Performance Max managed deliberately — with asset groups, audience signals, and exclusions tuned so PMax doesn't quietly cannibalize what's already working.
- Meta (Facebook / Instagram) campaign management
- Prospecting, retargeting, and lifecycle structured cleanly. Creative cycled on cadence. Audience overlap monitored so frequency doesn't quietly torch performance.
- Display & remarketing campaigns
- Display and remarketing run as a measured layer — with frequency caps, exclusion logic, and view-through attribution that's been pressure-tested, not assumed.
- Audience segmentation & custom targeting
- Custom audiences built from CRM, purchase history, on-site behavior, and lookalikes. Match rates checked. Segments refreshed on cadence so audiences don't quietly stale out.
- Ad creative development & A/B testing
- Hooks, copy, formats, and asset variants developed and tested against your audience — with a control, a hypothesis, and a documented winner each cycle.
- Landing page alignment & CRO recommendations
- We don't just ship traffic to whatever URL existed. Landing pages are reviewed against ad intent, mobile speed, and conversion design — with CRO recommendations handed back to your site team (or built directly, on Neural Core).
- Conversion tracking & pixel implementation
- Pixel deploys, server-side tagging, conversion APIs, and CRM sync — wired correctly and validated end-to-end before optimization decisions get made on the data.
- Budget pacing & bid optimization
- Daily pacing checks. Bid strategy reviewed weekly. Underperforming campaigns paused, winners scaled deliberately — not left running until somebody notices the report at month-end.
- Weekly performance dashboards
- A clean weekly read — what spent, what converted, what changed — with the CAC and ROAS up top and the platform vanity metrics down the page where they belong.
- Monthly strategy reviews
- A monthly working session — what the data is telling us, what's compounding, what's stalled, what we're changing for the next 30 days. No deck-defending; just decisions.
- Competitive ad intelligence
- What your competitors are running, on which platforms, with what creative angles and what frequency — tracked continuously so we know the field, not just our own corner of it.
How we run it
Test, learn, compound.
- 01
Audit
Accounts, tracking, structure.
- 02
Build
Architecture, audiences, creative.
- 03
Launch & test
Never on broken data.
- 04
Optimize & report
Weekly CAC and ROAS.