Run the store from one screen.
Products and services, pricing, cost and margin, categories and durations, managed in one place. Change it once in Core and the storefront and your product feeds follow.
The shift
Operations shouldn’t live in a spreadsheet.
- 01
Prices live in a spreadsheet.
The real price list is a file on someone’s laptop, and the website is a copy of it from last quarter.
- 02
Margin is a guess.
Without the cost next to the price, nobody can see which products and services actually pay — until the books close.
- 03
Changes reach the site late.
A new service or a price change waits for someone to update the website. In the meantime, customers see the old one.
What's built in
The catalog, run properly.
Products and services
Physical products and bookable services managed side by side, each with its own details and live status.
Pricing models
Set how each item is priced and what it costs the customer, in one field your team can trust.
Cost and margin
Enter the unit cost — materials plus labour — and the margin is calculated next to the price.
Categories
Organise the catalog the way you sell it, so the storefront and your team browse the same structure.
Durations
Services carry how long they take, so bookings and scheduling start from the right number.
Products & Bookings →Feeds that syndicate
One product feed, regenerated on a schedule, with a URL any system can fetch — Google Merchant Center, Klaviyo catalog sync and the Agentic Commerce Protocol.
Questions
Asked before you ask.
Does this cover services as well as products?
Yes. Services sit in the same catalog as products, with a price, a pricing model, a duration and a category of their own.
Where does the margin come from?
From the unit cost you enter — materials plus labour. Leave it blank if you don’t know it yet; the price still works.
Keep exploring
More in Neural Core.
- Customers & ContactsEvery customer and contact on one record in Neural Core — details, addresses, orders and what they saved, with contact details masked until your team needs them.
- Accounts & ProjectsCustomer accounts and saved projects built into your storefront — Google sign-in, wishlists, addresses and order history on one record.
- Orders & RetentionOrder tracking and post-sale engagement on one customer record — status, check-ins, reorder reminders and win-back, triggered by lifecycle.
- Website EditorNeural Studio and Neural Canvas — edit the site, build pages and publish editorial without a developer: by hand or with the in-app agent.
- Business Data & ContextYour catalog, your media and the facts about your business, structured into one context in Neural Core — for your storefront, your team and the agents working for you.
- Signals & ConversionsWho reaches your store — people, AI agents and crawlers, told apart — and what turns into revenue, in Neural Core: funnel, referrers and revenue on one page.
- Agent OutcomesWhat your agents actually get done, measured in Neural Core — conversations, what they showed, how each one ended, and what shoppers did next.
- AutomationThe operations work behind a store, automated in Neural Core — supplier data in, feeds and marketing events out, tax and shipping at checkout, agents on a schedule, every change logged and every AI call metered.
- Unified IntelligenceThe intelligence layer in Neural Core: agents for your shoppers and your team, MCP access for outside assistants, one router across models — and customer data that never leaves the app.
- Insights & AnalyticsAdvertising, email and storefront performance in one place inside Neural Core — what each platform reported, next to what you actually measured.
- Neural CoreNeural Core is the intention marketing platform for showrooms and home-services businesses: customers, catalog, projects, orders, marketing and reporting on one shared record — with agents working alongside your team.
- Pricing