How to claim your ChatGPT Business Profile and share it with a partner

A ChatGPT Business Profile is the verified listing ChatGPT shows when it mentions your business. You claim it in Business Hub. It is free, it takes about an hour, and one part of it has to be done by you.

Our stance: the business owner claims the profile. Your agency gets invited in. Verification requires a government ID check on a real person. That person should be an owner or officer of the business, not a vendor. Everything after that, we can help with.

Screens and steps are as we saw them setting up our own profile on November 14, 2026. Business Hub is in beta and will change.

Who does what

Before you start

• A ChatGPT account that belongs to the business, not a personal one you might lose access to.
• Your government-issued photo ID and a phone or laptop with a camera.
• Access to your domain’s DNS, or the name of whoever has it.
• A square logo (300 × 300 px) and a cover image (1200 × 400 px). JPEG, PNG, GIF or WebP.
• Your delivery and return policy, in one sentence each.

Step 1: Find or create your business

Go to chatgpt.com/business-hub and search for your business name.

If you have a physical location, you may already be listed. Select your listing and check the address before you claim it.

If you are not listed, or you sell online, choose Create.

Each location is claimed on its own. Claiming the main brand does not claim its branches.

Step 2: Add your website and prove you control it

Enter your website. Business Hub then gives you a DNS TXT record with three values: a type, a host name, and a value.

Add that record at your domain provider, wait for it to go live, then come back and select Verify domain.

Two things to know:

• The record expires. Ours was valid for 24 hours. If it lapses, you generate a new one.
• If your website runs on the Neural Partners platform, send us the three values and we add the record for you. Send them the same day you generate them.

Depending on your business, OpenAI may offer verification by business phone or email instead. If you get the phone option, make sure a person or a direct line picks up, not a phone tree.

Step 3: Describe your business

Pick the category that fits best. The list is fixed, so choose the closest match. Then write a short description. ChatGPT may use this text when it talks about you, so write it the way you would want to be introduced.

Keep your name, address and phone number identical to your website and your Google Business Profile.

Step 4: Contact, delivery and returns

Add a phone number and email if you want customers to have them. Then answer two questions: how you deliver, and what your return policy is.

If you are a service business, “We don’t offer delivery” and “Returns not accepted” are fine answers. Check the preview on the right to see how it reads.

Step 5: Your profile is saved as a draft

You will see a confirmation. The profile is not public yet.

This screen also offers $500 in advertising credit. We cover the terms at the end of this guide.

Step 6: Verify your identity

From your business overview, select Verify. This is the step only you can do.

OpenAI uses a vendor called Persona. You will be asked to consent to biometric processing, photograph your ID, and take a live photo. You do it in the browser. There is no app to install.

You will also enter business details: legal name, business type, and a physical address. P.O. boxes are not accepted.

Until this is done, you cannot edit your business info, upload products, or publish an agent. Once approved, your profile goes live with a verified badge.

Step 7: Finish the profile

Select Edit business info. You get five tabs: About, Contact, Photos, Delivery, Returns.

Upload your logo and cover photo under Photos.

Step 8: Invite your partner

Reported steps, which we have not yet confirmed in our own account: the admin who claimed the business uses the Invite button at the top right of the business overview to add teammates and agency partners. Each person signs in with their own ChatGPT account.

To give Neural Partners access, invite the email address your account lead gives you. Do not share your ChatGPT password or your ID with anyone, including us.

Step 9: Add your products

If you sell physical goods, open Products. You must finish identity verification first. There are three ways to deliver a feed:

Each delivery is a full snapshot of your catalog. Whichever method you choose, the file has to match OpenAI’s product feed format.

Every product needs: an ID that never changes, title, description, product URL, brand, seller name, image URL, availability, price, and the countries you sell in. One row per purchasable variant. A row with missing or unrecognized availability is rejected.

Shopify stores can connect through Business Hub or Shopify admin instead of building a feed.

If you are a Neural Partners client, we build and maintain the feed from your catalog for you. A feed is only useful if price and stock stay current, and that is the part that breaks when it is done by hand.

A feed does not process orders. When a customer acts, your live website is still what confirms price and availability.

Step 10: Make sure agents can use your website

A profile and a feed tell ChatGPT who you are and what you sell. When a customer wants to buy, ChatGPT’s cloud browser comes to your website and uses your normal checkout. OpenAI’s setup guide asks you to check two things:

• Your security settings are not blocking it. Firewalls, CDNs and bot protection can stop ChatGPT’s browser before it reaches your pages.
• Your purchase or booking flow works as it does today. The agent uses the same pages a person would.

If you use a fraud or bot-detection service, ask them whether they recognize ChatGPT’s browser. OpenAI warns that these tools can cause agent purchases to fail.

To see where you stand, run our free Agent Readiness Analyzer. It fetches your homepage the way an agent would and reports whether agents can act and transact with your business. It takes about fifteen seconds and changes nothing on your site.

Claim the $500 ad credit

The credit is a match. As of November 14, 2026, per OpenAI’s published terms:

• You spend $500 on ChatGPT Ads first. Then you receive $500 in credit for later spend.
• It is for advertisers new to ChatGPT Ads.
• The offer ends December 31, 2026.
• Credit expires 90 days after it is issued.

You claim it on your own ad account. If you want us to run the campaigns, invite us to the ad account the same way you invited us to the profile.

What claiming does not do

OpenAI is clear that a claimed profile does not guarantee better placement. ChatGPT still decides what to recommend. What you get is control over how your business is described, data on how often you are mentioned, and a place to put your products.

Checklist

• Business claimed or created in Business Hub
• Domain verified with the TXT record
• Category, description, contact, delivery and returns filled in
• Identity verified with Persona
• Logo and cover photo uploaded
• Partner invited
• Product feed live, if you sell physical goods
• Website checked for agent access
• Ad credit claimed before December 31, 2026

Sources

• Businesses in ChatGPT (OpenAI)
• Submit product feeds (OpenAI Developers)
• Help ensure cloud browser access (OpenAI Developers)
• Accept payments (OpenAI Developers)
• Product feed schema (OpenAI Developers)
• Ad Credit Terms (OpenAI)