Sold on the sea trial.
Found in the research.
Nobody buys a boat, an RV or a collector car without trying it first. They don't buy without months of research either — comparing specs, checking prices, narrowing dealers — and assistants now do a growing share of that work. We make your inventory readable at the depth those buyers search.
// A buyer asks an assistant
“A center-console under $150,000 with twin outboards and under 200 engine hours, near Miami.”
What it needs to read
- Length
- 28 ft LOA
- Power
- Twin 300 hp outboards
- Engine hours
- 164
- Price
- $139,500
- Location
- In the water · Miami
- Sea trial
- Bookable this weekend
The problem
Hundreds of specs per unit. An inventory that changes every week.
Marine: length, beam, draft, power, hours, electronics. RV: floor plan, slides, towing and sleeping capacity. Powersports: displacement, hours, modifications. Collector cars: provenance, option codes, service records. Units arrive and sell every week, and buyers at this price expect every detail to be right.
- Length & beam
- Power & hours
- Electronics
- Floor plan
- Towing
- Service history
- Provenance
- Location
The inventory isn't the problem. How it's published is.
The shift
What changes when the inventory is structured.
- 01
Specs searchable at full depth
Every specification structured, so a search for "twin 300s with a T-top" finds the boats that have them.
- 02
The lot, as it is today
Synced with your DMS: new arrivals published as they land, sold units taken down, prices current everywhere they appear.
- 03
Fewer, better inquiries
Serious buyers get to a sea trial or test drive faster, and your team spends less time answering questions the listing should have answered.
- 04
A customer for decades
Service, storage, parts, upgrades and the next trade-in, followed up at the right moment.



What we build
Four pieces, one data layer.
Inventory-first websites
Full spec displays, comparisons, financing and trade-in tools, with structured inventory data underneath.
Website Experiences →DMS and inventory sync
Listings, ads and feeds that match the lot, refreshed from the system you already run.
Products & Bookings →Market-specific campaigns
Coastal boat buyers, RV planners, riders and collectors — each reached where they actually are, measured on appointments.
Paid Advertising →Service and retention
Service reminders, winterization, parts and trade-in timing, running after the sale without anyone remembering to send them.
Orders & Retention →
All of it runs on Neural Core, the structured data layer underneath.
Who we build this for.
- Marine dealers and yacht brokers
- New boats, brokerage and consignment — the sea trial, the survey and the financing.
- RV and camper dealers
- Floor plans, towing requirements and long, lifestyle-driven decisions.
- Powersports dealers
- Enthusiast buyers who know exactly what they want, and seasonal inventory.
- Luxury and specialty auto
- Exotics, classics and high-end pre-owned, where provenance and history decide the sale.
Questions
Asked before you ask.
Why do dealers need structured inventory data?
Because buyers at this price research for months before they book a sea trial or test drive. When someone asks an assistant for a center-console with twin outboards under a set number of hours, the answer is built from data it can read. Spec sheets in photos and PDFs leave you out of that research.
Do you integrate with our DMS?
That is usually where we start. We read from the DMS you run and publish from it, so listings and ads match the lot. Tell us your system and we will confirm the connection before anything is promised.
Do we have to replace the platform we run on?
No. Most platforms do their job. Neural Core sits alongside what you already run, reads from it, and publishes structured data on top of it. If a new website makes sense we will say so, but it is not where we start.
Do you work with new and pre-owned?
Yes — franchise dealers, independent pre-owned, new boat dealers, brokerages and consignment. Each has different inventory and different buyer expectations, and the build reflects that.
How do you measure it?
Across the whole journey: first touch, appointment, unit sold. Test drives and sea trials booked, calls and lead quality, tied to what was spent to get them.
Other showroom floors.
// All showroomsFurniture
Customers need to sit on that sofa and feel the fabric. The showroom offers what online can’t — we make sure the right people find their way to it.
Lighting
The consultative sale, the contractor relationships, the data complexity of carrying 200 brands. The vertical we have actually measured — every figure above is this cohort.
Cannabis
A trusted guide, not a vending machine — strain quality, terpene profiles and knowledgeable staff, with the compliance complexity navigated, not avoided.